Artur Sousa

Building serious software products for operators, founders, and organizations.

I'm Artur Sousa — founder, product architect, and AI implementation strategist. I design and ship operational software, AI workflows, and scalable platforms across the U.S., Europe, and Latin America.

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Artur Sousa

Platforms built for operators across animal welfare, fitness, mental health, and community engagement — used by millions globally.

What I do

  • Product & Platform Architecture

    Designing scalable systems and operational workflows for products that need to survive growth, integrations, and the messy realities of scaling.

  • AI Workflow Integration

    Embedding practical AI into real operations and products. Privacy-first, human-centered, operationally real — not hype decks.

  • Operational Software

    Tools that organizations actually run on daily. Multi-tenant, role-aware, audit-ready.

  • Cross-Platform Product Development

    Modern SaaS ecosystems spanning web, mobile, and back-office.

  • Technical Leadership

    Helping companies move from idea to scalable execution, with the team to support it.

About

A decade-plus building and operating technology companies. Founder of Adopets — a global pet adoption platform backed by Techstars, scaled across shelters and adopters worldwide, acquired in 2022. Joined Pet Loyalty Inc. post-acquisition as Chief Customer Officer and Board Member to stabilize and rebuild during integration. Founder of GymBud, an operating system for independent fitness coaches, currently scaling in Brazil and Latin America. Founder of My Orbit, a privacy-first AI engagement platform for recovery, mental health, and veteran communities. Founder & Chief Builder at Doers Innovation Group, partnering with public companies and Seed-to-Series-A startups to ship mission-critical software. Trained in AI for business strategy at MIT Sloan and Wharton.

Selected work

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Systems I've worked on

The operational primitives that show up in every serious software product. I've built, scaled, or rescued each of these in production.

  • Scheduling
  • RBAC
  • Marketplaces
  • Payments & subscriptions
  • AI workflows
  • Document processing
  • Notifications
  • Workflow automation
  • Admin dashboards
  • Search & retrieval
  • Mobile + Web ecosystems
  • Multi-tenant SaaS architecture

How I work

  1. 01

    Strategy First

    Architecture and workflow planning before implementation.

  2. 02

    Fast Iteration

    AI-assisted development workflows compress months into weeks.

  3. 03

    Operational Thinking

    Products designed around real business processes, not just interfaces.

  4. 04

    Long-Term Scalability

    Clean foundations, predictable cost curves, no rewrites in year two.

Experience

  1. Doers Innovation GroupFounder & Chief Builder
    2024 — present

    Strategy-to-execution partner for public companies and Seed-to-Series-A startups. Mission-critical software, AI-driven systems, and internal platforms — assembled and led from concept to production.

  2. GymBudFounder & CEO
    January 2026 — present

    Operating system for independent fitness coaches. Coaching infrastructure, recurring payments, AI-assisted workflows, white-label mobile. Active in Brazil and Latin America. Ships a production AI support bot on WhatsApp + in-app with typed-tool architecture, prompt caching, and a documented bi-weekly review loop. Accepted into NVIDIA Inception (2026).

  3. My OrbitFounder & CEO
    2024 — 2026

    Privacy-first AI engagement platform for recovery, mental health, veteran, and community organizations. Detects disengagement early and nudges reconnection between meetings.

  4. Northeastern UniversityFounder in Residence
    2024 — 2025

    Mentored early-stage founders inside Northeastern's entrepreneurship ecosystem. Curriculum alignment and venture coaching.

  5. Pet Loyalty Inc.Chief Customer Officer & Board Member
    2022 — 2023

    Joined post-acquisition to stabilize and rebuild customer trust during integration. Led customer success, support, and retention across enterprise and SMB clients in the pet-care ecosystem.

  6. AdopetsFounder & CEO
    2016 — 2022

    Founded and led the company as CEO from inception through acquisition in January 2022. Techstars Boston, 2019. Raised capital, built and led the team, ran sales, partnerships, and operations end-to-end across multiple countries. Product built by a team I assembled and led under my product direction.

  7. MIT SloanAI: Implications for Business Strategy
    2023 — 2024

    Graduate program covering AI strategy, organizational design, and competitive positioning for AI-driven businesses.

  8. The Wharton SchoolAI for Business
    2023 — 2024

    Executive program on applied AI for product, operations, and growth.

  9. Hult International Business SchoolMaster's, Project Management & Social Entrepreneurship
    2013 — 2014

    Graduate program covering project management discipline and social entrepreneurship across global cohorts.

  10. MassChallengeMentorship Manager
    2016 — 2018

    Designed and led mentorship programs supporting early-stage founders across industries. Systems for mentor-startup matching, engagement quality, and accountability.

  11. KrashExecutive Director
    2015

    Led strategic operations and growth for a venture-backed co-living startup during expansion.

  12. UniversumGlobal Expansion Manager
    2014

    Selected from 400+ applicants to lead international expansion across marketing, product, operations, and finance from Stockholm.

Work with me

Looking for help building operational software, AI-powered workflows, or scalable platforms?

Engagements run through Doers Innovation Group.